Social Media Manager Guide In 2023

Social Media Manager Guide In 2022. A social media manager is a person who is continuously on their phone monitoring their social media accounts...

Social Media Manager Guide In 2023
Social Media Manager Guide In 2023

Social Media Manager Guide In 2023 | digitalskillsguide.com

How to Become a Freelance Social Media Manager in 2023

A social media manager is a person who is continuously on their phone monitoring their social media accounts and publishing frequently.

What kind of response do your postings get from the people that follow you? If so, a job as a freelance social media manager may be a suitable match.

Most firms, entrepreneurs, and start-ups nowadays rely heavily on social media to get their products and services seen by the public. There is a good chance that they will require a Facebook, Instagram, Twitter, LinkedIn, and TikTok account for their company.

If they want to be successful and generate more income, they need to become more visible. People are more likely to purchase a product or service after seeing it advertised on a social media site, they frequent than any other.

Social media management is an issue since most individuals are not as knowledgeable about it as others. When it comes to this, you're the answer. As a dedicated social media manager, you can meet the demands of a company.

A social media manager is a person who plans or implements the company's marketing strategy by routinely posting engaging material that attracts attention, grows the company's following, and boosts the company's revenue.

A social media manager achieves this by examining the company's target consumer base and identifying the trends and marketing strategies most likely to entice them to the brand.

When it comes to becoming a social media manager, working as a freelancer is a huge perk. When you work for a company as a freelancer, you aren't even need to be in the same location as them. As a social media manager, you may work from the comfort of your own home and choose your own hourly rate.

Those that like to work on their own terms, when they want to, and for whatever they want to might call themselves freelance social media managers. They have the freedom to collaborate with whoever they choose and pursue whatever initiatives they desire..

This is ideal if you need to be able to manage your time between work and family responsibilities.

You can work from anywhere in the globe as long as you have access to the internet as a freelancer. If you want, you may work from the comfort of your own home, at a coffee shop, or even on a tropical beach. Keeping in touch with friends and family has never been easier thanks to the wide range of digital platforms available today.

Among the many advantages of working as a freelancer is the ability to set your own price for your services. Freelancers usually post their profiles and bid on assignments on a freelance job site.

A brief bio and a list of the abilities you've honed to the point that you consider yourself an expert will be included in your profile. You may also set your own hourly fee and post it for others to see.

Keep in mind that most of these platforms operate on a rating platform, and the more favorable reviews and successful work you have done, the more likely it is that an employer would be prepared to pay for your services, even if you have posted a high fee per hour.

For new freelancers, it is strongly suggested to start with a lesser rate, complete numerous successful jobs, and urge your clients to give you a positive review and rating. Eventually, as your reputation grows and you complete more successful jobs, you will be able to raise your fee.

Working as a freelancer gives you the freedom to pick and choose who you want as a customer. However, if you are employed by a firm, you are obligated to deal with clients regardless of your personal feelings about the individuals or the organization's beliefs.

In freelancing, if you're not familiar with a product or service, you simply don't bid on their assignment. Just like that.

With all of these advantages and your knowledge of social media, you have all the makings of a freelance social media manager.

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Now, where do we begin? 

The moment has come to put your company strategy into action after reading about all the wonderful advantages and adaptability it offers. Getting your name out there doesn't take long, but there are a few procedures to follow.

  • Educate Yourself

Social media managers may be found bidding on projects from all around the world. It's in your best interest to remain up to date on the newest developments in technology, trends, and insights. Online marketing courses can be found in a wide variety of formats. The more methods you have to stand out from the crowd, the better.

There are several low-cost and even free online marketing courses accessible, particularly in the area of social media marketing. Skillshare, Udemy, HubSpot Academy, and Google Analytics Academy Courses are just a handful of the online resources where you may locate courses.

Check out websites like Canva and Visme if you want to use any form of graphic design in your social media post. Using their graphic templates is made easier with the aid of free tutorials and advice.

  • Build Your Portfolio

Employers like to recruit freelancers based on their abilities. When a potential employer doesn't know you personally, yet has a certain set of capabilities they're looking for, they want proof of your abilities. When it comes to social media, it's essential to include examples of your previous articles or material.

Doing social media work for oneself, friends, or family might be a good addition to your resume. Samples of your most effective material should be posted once you have obtained their permission.

For the time being, if you don't have any samples to present, consider doing some volunteer work to gain some experience. A non-profit or a start-up firm can be a good fit for your skills. A generous offer would be welcomed by them, as they don't have a large marketing budget.

Everyone will benefit from this arrangement. The more people who follow your accounts, the more money you'll make and the more content you'll have for your portfolio. It's also a possibility to offer to work for them on a contract basis. For example, if your posts receive a particular number of comments or shares, they will pay you.

You may also leverage initiatives from your school, such as a marketing or social media management degree, to build your portfolio. Use anything that demonstrates your competence and originality to attract new clients.

Before putting yourself out there, think about a few more things once you've completed a few projects and built up a portfolio.

Don't skimp on the necessary hardware and/or software. It is possible to run social networking software and apps on your computer, cell phone, or tablet.

If the answer to this question is "no," it's time to start saving for the tools you'll need to start working as a freelancer. Managing social networking on an iPhone or Android smartphone may be done, but only if the device is trustworthy and up-to-date.

The following are some crucial tips to keep in mind

The key to becoming a successful freelancer is having the skills and a track record to back it up. The best abilities in the world won't matter if you're unreliable and a terrible communicator. Your clients will most likely give you a bad review.

It's critical to be accessible and responsive to your customers' concerns. Prepare for a phone or Zoom interview by showing up on time and sounding and looking professional. The same rules apply to a freelancing interview as they do to any other interview. A good first impression is crucial.

Once you've been employed, if they have any questions or want to set up a follow-up appointment, be quick to respond. Working with someone who is dependable and simple to reach is something that a client would value highly.

By collecting several favorable reviews earlier in the essay, I said that it is easy to raise your internet rating. As crucial as content production is, being a pleasant and easygoing coworker will bring you a long way.

Having a good relationship with your clients will lead them either to engage you for future projects or recommend you to others in need of a social media manager.

It is also vital to remember that you should never take on more than you can handle. As a beginner, it's a good idea to take on a few modest tasks to get your feet wet and have an idea of how long it will take you to complete particular project pieces.

Bidding on larger projects or working on projects for many customers can be done once your confidence in your ability to meet deadlines grows.

Also, be certain that the deadlines you set are compatible with the rest of your life. We're all busy, and it's hard to say no when we're swamped with other commitments.

Having worked as a freelancer for a few months with a few repeat clients, you may find yourself denying proposals due to a lack of time.

The ability to effectively manage one's time when working as a freelancer is an absolute need. You may work from anywhere, but if you don't have the self-discipline to manage your time and deliver your tasks on time, freelancing may not be the lifestyle for you.

Before embarking on a career as a freelancer, it is essential to take into account all of these aspects. To begin bidding on social media management work as a freelancer, you need to have the required equipment, training, and a great portfolio in place.

may locate freelance social media management work on these websites. 

There are a few little differences between each of them, despite the fact that the overall principle is the same.


Work from home and flexible jobs may be found on FlexJobs, a well regarded internet resource. Full-time and part-time roles are available, as are those that are purely freelance or that are flexible on-site. To set themselves apart from other job search engines, FlexJobs offers a premium service that includes individualized assistance and a wealth of information to help you discover a job that's exactly right for you.

There is a minor registration charge, but it is well worth it for the one-on-one assistance and extensive list of social media manager positions accessible.


When you create a profile on SolidGigs, you can specify the kinds of jobs to which you'd want to get notifications. Handpicked jobs will be sent directly to your email by SolidGigs.

Using their team's thorough screening of approximately 100 sites, gig lists, and job boards, they give you the top freelance social media manager chances.

On other online job search services, you would have to spend hours looking and bidding on a variety of social media manager positions. There is a 30-day free trial, and the monthly fee is $19 if you decide to continue.


A large number of people utilize Fiverr to hire social media managers who can create engaging content for their pages.

With their platform, you can set up your profile, pricing per hour and delivery time for a job in just a few clicks. You may become a ProVerified member after completing a lot of 5-star rated projects. This will allow you to earn a higher hourly rate.

Time etc

Online employment portal Time etc. specializes in pairing virtual assistants with employers or small businesses who demand their services for a certain skill set

Among the many content marketing services provided by their social media managers are composing social media posts, articles and other forms of written material, finding new ideas for written material, producing email campaigns, as well as developing marketing and sales collateral.

If you have the time and resources, you may work with a specific individual or company and serve as their go-to person for all things social media.


With PeoplePerHour, you may work when and how you like. A freelance social media manager has total control on how much time they spend on the job and how much they charge for their services.

It is possible to submit tasks and analyze proposals from freelancers on PeoplePerHour. In order to guarantee that the freelancer is paid on time and in full, their Project Stream feature helps the client maintain track of all of their projects with freelancers.


Like other prominent employment sites, Freelancer allows freelancers to bid on jobs that match their skill sets. When a project is completed and the client is completely pleased, freelancers are paid securely via Milestone Payments.

Using the Freelancer mobile app, clients and freelancers may communicate with one other via Live Chat and follow the progress of their projects.


Data input, social media management, and research, as well as administrative tasks, are all common freelancing projects that may be handled by FreeUp's virtual assistants. Rather than major corporations, FreeUp is geared at helping small company owners recruit employees to help them expand and run their operations.

In the world of social media management, FreeUp is a great place to advertise your services because many entrepreneurs are looking to build and launch their businesses using social media.


Many social media management positions may be found on Upwork. There are more than a thousand organizations on their internet platform that publish constantly with social media manager possibilities, whether it's on Instagram, Facebook, or LinkedIn. Upwork's secure online payment system is hassle-free, and you can pick how often you want to get paid. Creating a profile on Upwork is free.

A feature called "Product Catalog" is available on Upwork, and it allows you to generate samples of jobs you can perform and establish clear expectations and rates for them.

Do you have what it takes?

Now that you know what a freelance social media manager does, what they need to accomplish, and what online platforms they may utilize, it's time to develop a strategy and put it into action. It's possible to get started with most of the aforementioned websites for free, and there are many cost-effective alternatives.

Successful freelance social media managers may be found in their hundreds, if not thousands, all over the world. They all had to start somewhere, put in the effort, and maintain their efforts over time. Working long hours and communicating with clients might be difficult, but the effort is well worth it.

Your ability to bid on major projects and raise your hourly rate will increase as you gain more experience. In no time, you'll be a successful freelance social media manager with the kind of lifestyle most people only dream of obtaining.

Social Media Manager Guide In 2023



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DIGITAL SKILLS GUIDE: Social Media Manager Guide In 2023
Social Media Manager Guide In 2023
Social Media Manager Guide In 2022. A social media manager is a person who is continuously on their phone monitoring their social media accounts...
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