8 Upwork Profile Tricks to Get More Clients. If your Upwork profile is strong enough, you may be able to land interviews without having to submit any
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8 Upwork Profile Tricks to Get More Clients | digitalskillsguide.com
8 Upwork Profile Tricks to Get More Clients
Did you know that your Upwork profile plays a major role in securing clients?
Your profile on Upwork is critical to securing employment.
When you submit a proposal, your potential clients will see it, but they can also find your profile by searching for you on social media. If your Upwork profile is strong enough, you may be able to land interviews without having to submit any proposals at all.
From my freelancing experience on Upwork, here are 8 Upwork profile suggestions that I hope will help you land more customers and obtain more interviews.
1. Create a headline that focuses on the benefits of your product or service
This is your first opportunity to make a good impression and set yourself apart from the competition.
Make it about the results clients get when they work with you instead of having a job title like "Digital Marketing Consultant."
I've used this headline in the past:.
Funnels, Ads, and E-mails that Increase Revenue
You can still use amazing keywords in your Upwork profileheadline by using this approach, but you'll also be more fascinating and original than if you simply listed your job description.
The following are two more tried-and-true headline formulas:
Example1: I provide my services to [insert ideal client here] With this method, you can achieve [outcome].
As an illustration, I use automated emails to assist e-commerce businesses increase sales by 10-20 percent.
Example 2: [what you do] and [what you want]
A good example of this is a wonderful WordPress-powered website.
Read Also: Upwork Readiness Test Answers for new Upwork Freelancers (2022)
2. Begin your Upwork profile with a reference to a satisfied customer
When creating an Upwork profile, most freelancers begin by describing themselves. "I'm Susan, and I specialize in ."
On Upwork, this is precisely what every other freelancer is doing on their profile, thus it won't help you gain clients.
Is there anything else you can do?
You can begin with a reference from a previous customer. Readers were blown away when I put this on my own Upwork profile.
8 Upwork Profile Tricks to Get More Clients
How did I begin my profile?
"XYZ went above and above to ensure that this project was a success. As a result of his analysis, he was able to give concrete recommendations for improving my current marketing funnel, including strategy and text changes that would better target my ideal customers. You can count on me to continue working with XYZ in the future."
When it comes to testimonials, there is no such thing as a flawless one. Because it doesn't provide any concrete evidence, this testimonial is lacking (like income earned, percent increase in sales, etc.)
Perfectionism has no place in the real world.
Consider adding a testimonial to your Upwork profile if you have any at all. Don't be afraid to ask for a testimonial if you've done a good job for a customer.
Your clients will be eager to learn more about how you've helped other individuals, and this will lead to more interviews for you as a freelancer.
3. Make use of a variety of formatting styles
Big, bloated paragraphs and bad space on your Upwork profile are surefire ways to distract your reader's interest.
Make your Upwork profile stand out from the crowd by utilizing short, scannable sentences and additional formatting (such as asterisks and dashed lines), which will retain their attention on the page.
All I can say, write your Upwork profile in a copywrited manner to entice the client to read.
Incomplete sentences and the like are acceptable. My Upwork profile, for instance, included the following section:
Here is what I do best:
Email Advertising
Funnels for promoting products and services
Using Facebook Ads and Landing Pages
Numerous authors, including those listed above as well as David Ogilvy and Frank Kern have influenced my work.
Short, concise lists, like this one, are more likely to be read than long, rambling sentences.
Read Also: Which Is The Best: Upwork Or Fiverr?
4. Concentrate your efforts on a single market
Marketers often use the adage, "If it's good for everyone, no one will buy it." By being more explicit about who you can (and cannot) serve, you'll actually attract more clients.
That's why I recommend deciding on a specialty and making it obvious on your Upwork profile what your niche is. You have the option of narrowing your focus to a certain industry or service offering.
Some instances will be shown below.
Copywriting for the financial and accounting business is a viable alternative to being a generalist. That would be industry-specific niching down.
Email copywriters are another option. That's a good example of focusing on a certain service.
You'll be able to combine the two at some point. The important takeaway is that "niching down" doesn't mean you're losing out on chances. It is possible to lose out on chances if your focus is very broad.
If you had an ant infestation in your home, would you call a general contractor or an ant and pest specialist? Every time, it's the exterminator that gets my vote,.
So ensure to be very specific on your niche while writing your Upwork profile.
8 Upwork Profile Tricks to Get More Clients
5. Talk about "you" more than "I" in your writing
Search for "you" and "I" in your Upwork profile after you've finished writing it. You should use the word "you" more often in your Upwork profile than you should use the word "I". Pass this exam by adjusting/editing your profile as necessary.
If you want to make a good impression on Upwork, this is one of the greatest ways to do it. Your Upwork profile should be all about your target customer and their demands, because that's what they're interested in when they're looking at your profile..
6. A clear "call to action" should be included at the end of your Upwork profile
A "Call to Action" at the end of a profile will ensure that the reader knows exactly what to do.
You may use an if/then statement to do this task. Here's a case in point:
Send me a message if you'd want to discuss about acquiring ___ (outcome you deliver)."
You can also tell them to get in touch with you directly. So, here's how my Upwork profile came to an end:
"Please send me a message via Upwork with some information about your firm, your previous work, and your next project. We'll set up a time to chat if it's a good fit."
7. In order to stand out, you must be unique
You'll see that I didn't state, "Please call me so that we may start your project," in the sample "Call to Action" above. I'm making it obvious that I'm looking for a specific sort of person and a specific type of project to work on, and that I need more information to make a decision.
The more you can use this to your advantage, the better your Upwork profile will stand out and secure more clients. In order to find out if this is a suitable fit for you, make it apparent that you support a specific sort of individual or business.
It's a common misconception that making oneself more difficult to deal with would result in less clients. On the contrary, it will increase the number of inquiries you receive and the quality of the clients you end up obtaining.
8 Upwork Profile Tricks to Get More Clients
8. Try Upwork as a client for yourself to get a feel for it.
I'd want to leave you with one final piece of advice to help you get the most out of your time on Upwork. At least ninety percent of freelancers do not employ this strategy.
Do what I say, and you'll be OK.
Set up an Upwork client account and then publish a job as a client (you may do this under your current login/profile). For $25 or $50, you may post a little task that has to be completed.
That way, you'll be able to see what you observe about Upwork profile and proposals as they come in, and you'll be able to obtain proposals from them.
Your headline and your job success score are immediately noticeable to potential employers since they see them before they even click on your profile.
What jumps out and grabs your attention once you've clicked on people's profiles? What is it about a person that makes you prefer to interview them over another? Passing through their Upwork profiles will enlighten you on how to improve yours.
Conclusion
Observing these 8 Upwork profile tricks to get more clients can help you develop your own personal profile and proposals in order to secure more interviews and job offers. When I started working as a freelancer, this tips worked for me.
You'll obtain more clients if you follow the Upwork profile suggestions above and don't have to send out additional proposals.
